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I’m delighted to have a guest blogger this week, and it isn’t just any guest! Kait Fortunato Greenberg is the author of Welcome to the REBELution: 7 Steps to the Nutrition Counseling Practice of Your Dreams— our newest continuing education course at Skelly Skills. Just added this week, this course is equally inspiring and practical. And, of course, earns you CPEUs. 18 to be exact!

Thanks and I will let Kait will take it from here!

photo-3-14 Welcome to the REBELution! 

We are beyond excited to start a REBELUTION and inspire like-minded Rebel Dietitians to create the private practice of their dreams. One that can be a thriving environment for successful clients and one that allows for personal growth  and self-care. In honor of our book launch this week, we will be sharing some insider tips and sneak peaks into our private practice workbook, “Welcome to the REBELUTION: Seven Steps to the Nutrition Practice of Your Dreams.

Realize Your Potential: Create a fulfilling practice by doing what you love.

When I started at Rebecca Bitzer and Associates, the first thing Rebecca had me do was self-evaluation in regards to my strengths and values that we still continue to evaluate as time goes on. This has been key to success in our practice and in my life, knowing how to align my values and utilize my strengths.

We evaluate strengths utilizing the Myers Briggs Type Indicator Assessment. It is amazing that to this day I have taken this evaluation several times and always get the same answer, even though there are 16 types! It is so interesting to see how these results align with the work I both like to do and excel at and how my weaknesses can be complimented by other team members are RBA who accelerate in other areas.

We also use mindtools.com to evaluate and prioritize our values and Rebecca has always emphasized the importance of aligning personal and professional values to focus on happiness and fulfillment.

For example, two of my values include:

  • Family-Oriented: So personally I enjoy having a flexible schedule to spend more time with my family and professionally I love helping families work together in recovery from an eating disorder or even meal planning for a busy week!
  • Making A Difference: Fostering my clients growth at work and being present in my community and church at home

Knowing that my personal and professional values align make going to “work” something that feels good.

Learn more of Kait’s wisdom and advice in our free CE webinar on January 28th at 1pm ET. Participants will earn 1 CE. Or, start learning today with your own copy of Welcome to the REBELution. This is a fabulous book that you don’t want to miss!

Helping Kids Problem-Solve

nutkidsThe school year is in full-swing right now, which means those of you with kids are dealing with homework, extracurriculars and…the hastily assembled meals and snacks that go along with it. You also may be seeing more clients asking for help keeping the family’s nutritional needs met despite hectic, on-the-go lifestyles.

As parents, we know a key element of keeping kids on track nutritionally is to involve them in the process–let them help with gardening, cooking and…how about doing some foraging for wild mushrooms while we’re at it? The truth is, no matter how much we may want to do these things with our kids, and how it might be possible over the summer or on the weekends, the truth is just getting through the school week without relying on take-out for every meal can be tough for some families. How, then, can we get our kids–or our clients’ kids–to help in the process of problem-solving our eating challenges?

Well, help is on the way! This week, we’re featuring one of my favorite CE courses by one of my favorite authors. Connie Evers, author of How to Teach Nutrition to Kids, is an immensely practical and experienced kid nutritionist, with a wealth of ideas to help your clients, or your own family, figure out how to feed ourselves better and solve some of our more vexing food selection and prep problems in the meantime. Here are a few of Connie’s suggestions from the How to Teach Nutrition to Kids book and course:

  • Create an Advisory Council to help critique the food environment and offer suggestions. Yes, kids are on the Advisory Council! Let them offer suggestions on how the kitchen could be stocked better with quick and easy foods they like. Teach kids how to pack nutritious snacks and lunches by themselves. Connie uses the example of the school lunchroom, but it can easily be adapted to a family setting
  • Use time with your kids (maybe in the car on the way to soccer practice) to play ‘What Would You Do?’ Connie provides loads of great scenarios around nutrition and meal planning to get kids, tweens and teens to solve some common problems they might encounter in everyday life. Or you can just make up your own, using your own family’s experiences. For example: “You have to rush to make it to soccer practice on time. You usually grab a can of chips but halfway through practice you say your stomach hurts. How could you solve this problem?”
  • Remember FIB! Fun, Interactive and Behavioral are the key words you need to remember when teaching nutrition to kids of all ages, according to Evers. Pick a food-related family challenge you have and then keep FIB in mind when asking your kids to help you solve it. For example, if your kids need to eat right at 6 to make their ballet class, but you don’t get home till 5:45, instead of grabbing take-out, make one night Kids Cooking Night and have your kids be in charge of dinner–FIB at its finest! Have them decide on a meal ahead of time that’s healthy and well-balanced and have the necessary ingredients on hand. (Note: this does not have to involve actually cooking–my kids make flatbread sandwiches with a raw veggie platter on their own and then I toast the sandwiches when they are done so everyone stays safe.)

Encourage experimentation with your clients and your own kids and remember that every challenge can be overcome. Here at Skelly Skills, we designed the CE course for How to Teach Nutrition to Kids to give you the opportunity to help your family or clients problem-solve using Connie’s techniques, ideas and strategies.  Check out her wonderful book for more activities, dialogue and suggestions and get 20 CPEUs for only $99.99! As you know, teaching kids to eat well is one of the best gifts you can give them. We are here to help you do this.

Healthy Regards,

Sheila

Does Your Website Work for Your Nutrition Business?

webskillsIf you think your local nutrition consulting or private practice doesn’t need a website, think again: a full 51% of users searching for health information online searched specifically for information on diet, nutrition or nutritional supplements (Pew Internet Life, 2012). They’re looking for you, so make sure you’re online!

Here are three ways to make sure your website will bring you the clients you’re looking for:

1. Make sure your site is easy to navigate and user-friendly. Have all the information a potential client might be looking for, and make sure it is presented in a professional and credible way. In a recent Pew Internet study of consumers using websites for health-related information, far and away the top two reasons a user returned to a particular health site were because the ‘site was easy to use’ and ‘I trust the advice and information on the site’. To make sure your site is credible and easy-to-use, have at least five people in your target test it! Give them five tasks to complete, from finding a particular blog post, to learning about your services, to making an appointment with you. Another great way to learn how to make your website easier to is by subscribing to Jakob Nielson’s—the guru of web usability—free e-newsletter at useit.com.

2. Make sure your website is optimized for use on a mobile device, as 51% of Americans now own a smartphone and, of those owners, over half have used their smartphone to look up health information (Pew Internet Life, 2013).

3. Take advantage of online search engine marketing (SEM) capabilities to drive visitors to it. This is how your clients will find you: 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo (Pew Internet Life, 2013). Since most of you will probably see clients in your geographic area, make sure your business is listed properly on Google Local, Yahoo! Local and MSN Local. It’s easy and free. Consider taking advantage of paid local SEM opportunities through these search engines as well—you can test it for just pennies a day and see the results immediately. It’s easy to tweak your campaigns and test new ones, too, based on the feedback you get.

Want to know more?  Earn 20 CPEUs and learn exactly how registered dietitians and CDEs can create and market a great website, and counsel clients online.   It doesn’t have to be expensive or time-consuming!

This step-by-step Continuing Education program gives you all the tips, tricks and secrets to making your website a magnet for the clients you’re looking for. And this week it’s 30% off! You can learn more/purchase this here.

Here’s what others are saying about Web Skills for Dietitians: A Guide to Creating and Marketing Your Website and Counseling Clients Online:

“It was easy to understand and actually the first information I have read on website building that was really interesting and applicable to my needs. To be honest, it was the first time I really enjoyed answering the questions at the end of a course.” Clara Iuliano, RD, LDN, Mohrsville, PA

“Excellent! I couldn’t put this book down. My website-building knowledge has soared. Now I am ready to build my website.” Gloria A. Petoskey, MS, RD, Detroit, MI.

“It was the best program I have done. It helped me create my website! Thanks for a really relevant, informative, up-to-date course!” Kristin Eising, RD, LD, Owner–Pomelo Wellness, Rochester, MN

And while you’re at it, sign up for our mailing list and get notified of other CE webinars and courses we offer for dietitians and nutrition entrepreneurs!

Healthy Regards,

Sheila

Micro-what? A Dietitian’s Lesson in Microperforation

microperforation for spinachMicro-what?

My husband brought our CSA weekly share home last night, and it looked delicious. He had barely set it down on the counter when I immediately removed the spinach, placed it in a plastic bag, sealed it and grabbed a large fork. To my husband’s shock, I started punching holes in the bag. “What are you doing?” he asked in horror. “Microperforation!” I answered.

One of the many benefits of running Skelly Skills is that I’m always learning. As dietitians, we’re so lucky to continually advance our practice through new and fascinating knowledge and skills. The best part? We get to help not only our clients, BUT also our family and friends, be healthier. Eating on the Wild Side (29 CPEUs) is a perfect example of why I love creating continuing education courses for dietitians. Not only is it one of the most interesting books I’ve read in a long time but, best of all, I get to use the information in it on a daily basis!

Ok, back to microperforation: Eating on the Wild Side author Jo Robinson (@eatwild) discusses this fascinating topic in her book  (and FREE teleseminar interview she did with us). Basically, all plants need to breathe—they respire, just like we do. And green leafy veggies have one of the highest respiration rates of all plants. This means they lose their phytonutrient content quickly. The good news? By placing vegetables like spinach and other greens into a sealed bag and placing 10-12 small holes in it (hence the term microperforation), we allow the greens to respire, which helps maintain their phytonutrient content (and flavor!) longer. This is music to my salad-loving ears!

Other gems I’ve learned from Jo? ‘Press, then rest’: the cancer-fighting compound in garlic—allicin—is formed when the garlic is chopped or chewed. By pressing your garlic and then letting it rest for 10 minutes before cooking, you ensure increased allicin formation. Now that our garden is overflowing with basil and we are making pesto several times a week, I find myself using this rule almost daily.

“Wow…I learned so, so much from this book! All the material is useable and shareable with my patients. I love that I can get CEU’s for reading a great book! I continue to use this book as a reference at least weekly…and suspect it will be one of my favorite “go to” books for months to come.” Melinda Lund, RD, Billings, MO

Learn the secrets to choosing the most nutritious varieties of fruits and veggies, how to store and prepare them to maximize phytonutrient content, how to use ‘botanical sunscreen’ to your advantage and much more in Jo’s fascinating book, and get 29 CPEUs to boot! Learn more and order here.

Get more FREE tips from Jo by listening to her teleseminar interview.