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“By 2040, over 640 million of us may be living with diabetes.” On November 14th, the International Diabetes Federation (IDF) hosted World Diabetes Day and offered information from the 7th edition of its Diabetes Atlas. These numbers are staggering and yet we know the best thing we can do as health care professionals is to never lose sight of the fact that our patients and clients are more than a number. They are people struggling with illness, looking for answers that will speak to them and the unique and challenging lives they lead.

In its World Diabetes Day campaign, the IDF identified “healthy eating as a key factor in the fight against diabetes and a cornerstone of health and sustainable development.” The dietitian has never been more needed in the fight to curtail the diabetes epidemic.  The American Diabetes Association identifies a registered dietitian (and ideally one who is also a certified diabetes educator) as a key member of the health care team who can help a patient:

  • learn how foods affect blood sugar and blood fat levels
  • balance food with medications and activity
  • read food labels
  • plan meals including eating out and special events
  • include ethnic or foreign foods into meals
  • find good cookbooks and make food substitutions
  • and more….

Keeping Joslin Diabetes Deskbookabreast of what’s new is essential for any dietitian, but even more important in the dynamic world of diabetes prevention and management. This month we are featuring a new self-study course based on the 3rd edition of the Joslin’s Diabetes Deskbook: A Guide for Primary Care Providers (48 CPEU/ CEU). This classic resource is a must-have for your practice. The new edition has been completely revised to provide evidence-based diabetes information, as well as the most up-to-date approaches to the diagnosis, management and treatment of diabetes.

Skelly Skills also offers a range of other diabetes continuing education activities including our brand-new on-demand webinar series Mindful Eating for Diabetes Made Easy (6 CPEU/CEU) which includes a free eBook, with dialogue and handouts to help you use mindfulness techniques with your diabetes clients. Also, please sign-up for our e-newsletter to be notified of our free CE monthly webinars, many of which are diabetes-related.  

Mindful Eating For Diabetes–Made Easy?

Easy is probably the most overused word when it comes to behavior change. Unfortunately, changing behavior is NOT easy–especially for diabetes–and as health professionals, we all know that. Helping promote behavior change? That’s something that can be easy, or at least easier. Our newest web-based CE course, Mindful Eating for Diabetes Made Easy (6 CPEUs), is designed to do just that.

WEB-DMME-2T
Presented by mindful eating expert Megrette Fletcher, MEd, RD, CDE, this course breaks down the three biggest challenges for diabetes patients–understanding and building motivation, changing habits, and making healthier food choices. Plus, you get a full grounding in the research on mindful eating and diabetes–truly fascinating stuff. Mindfulness techniques have been used to estimate current blood glucose levels, with accurate estimates of hypo- and hyperglycemia.

The best part of this webinar pack? It turns conventional diabetes education on its head by helping you put the client in control, losing focus on ‘goals’ and focusing on practice instead (not perfect!) and working on helping your clients understand and articulate their own personal barriers to change.

Great, and practical stuff. You’ll get free handouts, too–that you can use right away with your clients to put these principles into practice. Not sure yet? Check out Megrette’s FREE webinar “An Introduction to Mindful Eating Made Easy” and discover how easy and fun helping your clients create change can be!

How to Super-charge Your Salary in 2015

I’m thrilled to have negotiation coach Pat Katepoo as a guest blogger this week. Be sure to sign up for Pat’s FREE CE webinar on Dec 8th, too–space is limited! If you are like a lot of health care professionals, you accept the salary you are given, without questioning. Pat is an expert at helping you earn what you are worth, and gives you the confidence to finally ask and receive!

payraiseAre you overdue for a pay raise? I mean a really good pay raise, not the paltry pay increases typical of the last several years. If so, what’s your plan?

To super-charge your salary in 2015, I recommend that you apply the pay raise process.

What is the pay raise process? It’s a series of systematic steps that position and prepare you to receive a big fat salary increase at your current job.

As you learn what to do and what to say, you build both your case and your confidence for negotiating a BIG boost in pay.

What do I mean by BIG?

One dietitian who followed my pay raise process received a 14% pay increase—during the 2008 recession.

Earlier this year, a supermarket dietitian turned the 2.5% increase she was offered into 10%.

A student health nutritionist was at the top of the university’s pay scale for her position, but yet below the industry standard. What could she do?

She followed the pay raise process and eventually received a 17% pay increase. I say “eventually” because it was a slog to get there, taking six months to get through some bureaucratic hoops. But once she got it, her employer made the higher wage retroactive by three months.

10% or More: That’s the Power of the Pay Raise Process

What each of these dietitians did was to get a Competitive Pay Raise. That’s one of a few different types of raises you can request to super-charge your salary.

There are several steps through the pay raise process which are covered at Pay Raise Prep School for Women, but here’s how you can start today toward higher pay:

  1. Check to see if you are a good candidate for requesting a Competitive Pay Raise by comparing your current salary with industry standards. First use AND’s Compensation and Benefits Survey of the Dietetics Profession. (Researchers have found that women can improve their negotiation results substantially when they use third-party market information to set their goals, so this is a smart place to begin.)
  2. To add to your salary research, download a free Pay Raise Prep School lesson worksheet on 5 Ways to Find Out How Much You’re Underpaid (and How to Fix It).
  3. Register for the FREE Skelly Skills CE webinar called Salary Solutions for Dietitians: 3 Powerful Ways to Boost Your Pay. You’ll get a glimpse some of the other pay raise types you can request to ramp up your income.

You don’t have to put up with paltry pay increases any longer. Learn the various pay raise types you can request and reap the returns in thousands of dollars for years to come.

Pat Katepoo, a former registered dietitian, is the founder of Pay Raise Prep School for Women and WorkOptions.com, where she has equipped thousands of women to successfully negotiate flexible work, longer maternity leave, and higher pay.

Healthy Regards,

Sheila

Does Your Website Work for Your Nutrition Business?

webskillsIf you think your local nutrition consulting or private practice doesn’t need a website, think again: a full 51% of users searching for health information online searched specifically for information on diet, nutrition or nutritional supplements (Pew Internet Life, 2012). They’re looking for you, so make sure you’re online!

Here are three ways to make sure your website will bring you the clients you’re looking for:

1. Make sure your site is easy to navigate and user-friendly. Have all the information a potential client might be looking for, and make sure it is presented in a professional and credible way. In a recent Pew Internet study of consumers using websites for health-related information, far and away the top two reasons a user returned to a particular health site were because the ‘site was easy to use’ and ‘I trust the advice and information on the site’. To make sure your site is credible and easy-to-use, have at least five people in your target test it! Give them five tasks to complete, from finding a particular blog post, to learning about your services, to making an appointment with you. Another great way to learn how to make your website easier to is by subscribing to Jakob Nielson’s—the guru of web usability—free e-newsletter at useit.com.

2. Make sure your website is optimized for use on a mobile device, as 51% of Americans now own a smartphone and, of those owners, over half have used their smartphone to look up health information (Pew Internet Life, 2013).

3. Take advantage of online search engine marketing (SEM) capabilities to drive visitors to it. This is how your clients will find you: 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo (Pew Internet Life, 2013). Since most of you will probably see clients in your geographic area, make sure your business is listed properly on Google Local, Yahoo! Local and MSN Local. It’s easy and free. Consider taking advantage of paid local SEM opportunities through these search engines as well—you can test it for just pennies a day and see the results immediately. It’s easy to tweak your campaigns and test new ones, too, based on the feedback you get.

Want to know more?  Earn 20 CPEUs and learn exactly how registered dietitians and CDEs can create and market a great website, and counsel clients online.   It doesn’t have to be expensive or time-consuming!

This step-by-step Continuing Education program gives you all the tips, tricks and secrets to making your website a magnet for the clients you’re looking for. And this week it’s 30% off! You can learn more/purchase this here.

Here’s what others are saying about Web Skills for Dietitians: A Guide to Creating and Marketing Your Website and Counseling Clients Online:

“It was easy to understand and actually the first information I have read on website building that was really interesting and applicable to my needs. To be honest, it was the first time I really enjoyed answering the questions at the end of a course.” Clara Iuliano, RD, LDN, Mohrsville, PA

“Excellent! I couldn’t put this book down. My website-building knowledge has soared. Now I am ready to build my website.” Gloria A. Petoskey, MS, RD, Detroit, MI.

“It was the best program I have done. It helped me create my website! Thanks for a really relevant, informative, up-to-date course!” Kristin Eising, RD, LD, Owner–Pomelo Wellness, Rochester, MN

And while you’re at it, sign up for our mailing list and get notified of other CE webinars and courses we offer for dietitians and nutrition entrepreneurs!

Healthy Regards,

Sheila

Mindful Eating: Can it Change your Practice?

meToday I was reading one of our new continuing education courses on Mindful Eating by mindful eating expert Megrette Fletcher, MEd, RD, CDE. (It’s for kids and it’s coming out soon—stay tuned)! It was so gratifying. Rarely do I see approaches to combating obesity, improving diet quality and helping people truly enjoy their food that I feel are unique and groundbreaking. Mindful Eating is one such approach.

Skelly Skills (as you hopefully already know!) is always looking for new ways to help RDs and CDEs break out of the same-old and be more effective. When I first learned of Mindful Eating many years ago, I immediately wanted to learn more.

I met Megrette about eight years ago when she helped us out with a continuing education course we were working on. She’s an internationally-recognized mindful eating expert and a co-founder of The Center for Mindful Eating, in addition to being author and co-author of several bestselling books on mindful eating: Discover Mindful Eating, Eat What You Love, Love What You Eat with Diabetes, and—now—the forthcoming Discover Mindful Eating for Kids.

Why is Mindful Eating so powerful? Three things about it are most compelling for me:

  • It helps bring awareness to why our clients are eating. As we all know, it’s difficult to figure out sometimes!
  • It encourages curiosity, by helping clients explore what they are really hungry for (hint: often they will find it’s NOT food!), and discover, through this exploration, what food truly feels nourishing to them.
  • Finally, the non-judgment that is a hallmark of mindfulness can help free your clients from the endless guilt they feel over the food and eating choices they make. The journey is about learning and information, not judgment!

Sound interesting to you? You’re not alone. Mindful Eating is one of the most powerful “new” (but really quite ancient) tools around. See what it can do for your practice and your clients: Megrette’s easy-to-use intro webinar series to mindful eating will give you all the information you need to get started (and 8 CPEU/CEUs to boot)! And this week it’s 50% off! You can learn more/purchase here.

Here’s what others are saying about Megrette’s Mindful Eating webinar series:

“I feel that this webinar series has provided tools and resources to help my patients as well as myself pause and notice the feelings we encounter on a daily basis. I truly felt connected to Ms. Fletcher and the principles of Mindful Eating. This series has given me a new, refreshing way to teach the most challenging patients. Even in the most extremely difficult patients, I think it is worth mentioning mindful eating and how it can help us make better choices, and feel OK if we didn’t.” Elizabeth Marques, RD, Tampa, FL

And while you’re at it, sign up for our mailing list and get notified of other FREE CE mindful eating events we offer!

Micro-what? A Dietitian’s Lesson in Microperforation

microperforation for spinachMicro-what?

My husband brought our CSA weekly share home last night, and it looked delicious. He had barely set it down on the counter when I immediately removed the spinach, placed it in a plastic bag, sealed it and grabbed a large fork. To my husband’s shock, I started punching holes in the bag. “What are you doing?” he asked in horror. “Microperforation!” I answered.

One of the many benefits of running Skelly Skills is that I’m always learning. As dietitians, we’re so lucky to continually advance our practice through new and fascinating knowledge and skills. The best part? We get to help not only our clients, BUT also our family and friends, be healthier. Eating on the Wild Side (29 CPEUs) is a perfect example of why I love creating continuing education courses for dietitians. Not only is it one of the most interesting books I’ve read in a long time but, best of all, I get to use the information in it on a daily basis!

Ok, back to microperforation: Eating on the Wild Side author Jo Robinson (@eatwild) discusses this fascinating topic in her book  (and FREE teleseminar interview she did with us). Basically, all plants need to breathe—they respire, just like we do. And green leafy veggies have one of the highest respiration rates of all plants. This means they lose their phytonutrient content quickly. The good news? By placing vegetables like spinach and other greens into a sealed bag and placing 10-12 small holes in it (hence the term microperforation), we allow the greens to respire, which helps maintain their phytonutrient content (and flavor!) longer. This is music to my salad-loving ears!

Other gems I’ve learned from Jo? ‘Press, then rest’: the cancer-fighting compound in garlic—allicin—is formed when the garlic is chopped or chewed. By pressing your garlic and then letting it rest for 10 minutes before cooking, you ensure increased allicin formation. Now that our garden is overflowing with basil and we are making pesto several times a week, I find myself using this rule almost daily.

“Wow…I learned so, so much from this book! All the material is useable and shareable with my patients. I love that I can get CEU’s for reading a great book! I continue to use this book as a reference at least weekly…and suspect it will be one of my favorite “go to” books for months to come.” Melinda Lund, RD, Billings, MO

Learn the secrets to choosing the most nutritious varieties of fruits and veggies, how to store and prepare them to maximize phytonutrient content, how to use ‘botanical sunscreen’ to your advantage and much more in Jo’s fascinating book, and get 29 CPEUs to boot! Learn more and order here.

Get more FREE tips from Jo by listening to her teleseminar interview.