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webskillsIf you think your local nutrition consulting or private practice doesn’t need a website, think again: a full 51% of users searching for health information online searched specifically for information on diet, nutrition or nutritional supplements (Pew Internet Life, 2012). They’re looking for you, so make sure you’re online!

Here are three ways to make sure your website will bring you the clients you’re looking for:

1. Make sure your site is easy to navigate and user-friendly. Have all the information a potential client might be looking for, and make sure it is presented in a professional and credible way. In a recent Pew Internet study of consumers using websites for health-related information, far and away the top two reasons a user returned to a particular health site were because the ‘site was easy to use’ and ‘I trust the advice and information on the site’. To make sure your site is credible and easy-to-use, have at least five people in your target test it! Give them five tasks to complete, from finding a particular blog post, to learning about your services, to making an appointment with you. Another great way to learn how to make your website easier to is by subscribing to Jakob Nielson’s—the guru of web usability—free e-newsletter at useit.com.

2. Make sure your website is optimized for use on a mobile device, as 51% of Americans now own a smartphone and, of those owners, over half have used their smartphone to look up health information (Pew Internet Life, 2013).

3. Take advantage of online search engine marketing (SEM) capabilities to drive visitors to it. This is how your clients will find you: 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo (Pew Internet Life, 2013). Since most of you will probably see clients in your geographic area, make sure your business is listed properly on Google Local, Yahoo! Local and MSN Local. It’s easy and free. Consider taking advantage of paid local SEM opportunities through these search engines as well—you can test it for just pennies a day and see the results immediately. It’s easy to tweak your campaigns and test new ones, too, based on the feedback you get.

Want to know more?  Earn 20 CPEUs and learn exactly how registered dietitians and CDEs can create and market a great website, and counsel clients online.   It doesn’t have to be expensive or time-consuming!

This step-by-step Continuing Education program gives you all the tips, tricks and secrets to making your website a magnet for the clients you’re looking for. And this week it’s 30% off! You can learn more/purchase this here.

Here’s what others are saying about Web Skills for Dietitians: A Guide to Creating and Marketing Your Website and Counseling Clients Online:

“It was easy to understand and actually the first information I have read on website building that was really interesting and applicable to my needs. To be honest, it was the first time I really enjoyed answering the questions at the end of a course.” Clara Iuliano, RD, LDN, Mohrsville, PA

“Excellent! I couldn’t put this book down. My website-building knowledge has soared. Now I am ready to build my website.” Gloria A. Petoskey, MS, RD, Detroit, MI.

“It was the best program I have done. It helped me create my website! Thanks for a really relevant, informative, up-to-date course!” Kristin Eising, RD, LD, Owner–Pomelo Wellness, Rochester, MN

And while you’re at it, sign up for our mailing list and get notified of other CE webinars and courses we offer for dietitians and nutrition entrepreneurs!

Healthy Regards,

Sheila