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webskillsIf you think your local nutrition consulting or private practice doesn’t need a website, think again: a full 51% of users searching for health information online searched specifically for information on diet, nutrition or nutritional supplements (Pew Internet Life, 2012). They’re looking for you, so make sure you’re online!

Here are three ways to make sure your website will bring you the clients you’re looking for:

1. Make sure your site is easy to navigate and user-friendly. Have all the information a potential client might be looking for, and make sure it is presented in a professional and credible way. In a recent Pew Internet study of consumers using websites for health-related information, far and away the top two reasons a user returned to a particular health site were because the ‘site was easy to use’ and ‘I trust the advice and information on the site’. To make sure your site is credible and easy-to-use, have at least five people in your target test it! Give them five tasks to complete, from finding a particular blog post, to learning about your services, to making an appointment with you. Another great way to learn how to make your website easier to is by subscribing to Jakob Nielson’s—the guru of web usability—free e-newsletter at useit.com.

2. Make sure your website is optimized for use on a mobile device, as 51% of Americans now own a smartphone and, of those owners, over half have used their smartphone to look up health information (Pew Internet Life, 2013).

3. Take advantage of online search engine marketing (SEM) capabilities to drive visitors to it. This is how your clients will find you: 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo (Pew Internet Life, 2013). Since most of you will probably see clients in your geographic area, make sure your business is listed properly on Google Local, Yahoo! Local and MSN Local. It’s easy and free. Consider taking advantage of paid local SEM opportunities through these search engines as well—you can test it for just pennies a day and see the results immediately. It’s easy to tweak your campaigns and test new ones, too, based on the feedback you get.

Want to know more?  Earn 20 CPEUs and learn exactly how registered dietitians and CDEs can create and market a great website, and counsel clients online.   It doesn’t have to be expensive or time-consuming!

This step-by-step Continuing Education program gives you all the tips, tricks and secrets to making your website a magnet for the clients you’re looking for. And this week it’s 30% off! You can learn more/purchase this here.

Here’s what others are saying about Web Skills for Dietitians: A Guide to Creating and Marketing Your Website and Counseling Clients Online:

“It was easy to understand and actually the first information I have read on website building that was really interesting and applicable to my needs. To be honest, it was the first time I really enjoyed answering the questions at the end of a course.” Clara Iuliano, RD, LDN, Mohrsville, PA

“Excellent! I couldn’t put this book down. My website-building knowledge has soared. Now I am ready to build my website.” Gloria A. Petoskey, MS, RD, Detroit, MI.

“It was the best program I have done. It helped me create my website! Thanks for a really relevant, informative, up-to-date course!” Kristin Eising, RD, LD, Owner–Pomelo Wellness, Rochester, MN

And while you’re at it, sign up for our mailing list and get notified of other CE webinars and courses we offer for dietitians and nutrition entrepreneurs!

Healthy Regards,

Sheila

Mindful Eating: Can it Change your Practice?

meToday I was reading one of our new continuing education courses on Mindful Eating by mindful eating expert Megrette Fletcher, MEd, RD, CDE. (It’s for kids and it’s coming out soon—stay tuned)! It was so gratifying. Rarely do I see approaches to combating obesity, improving diet quality and helping people truly enjoy their food that I feel are unique and groundbreaking. Mindful Eating is one such approach.

Skelly Skills (as you hopefully already know!) is always looking for new ways to help RDs and CDEs break out of the same-old and be more effective. When I first learned of Mindful Eating many years ago, I immediately wanted to learn more.

I met Megrette about eight years ago when she helped us out with a continuing education course we were working on. She’s an internationally-recognized mindful eating expert and a co-founder of The Center for Mindful Eating, in addition to being author and co-author of several bestselling books on mindful eating: Discover Mindful Eating, Eat What You Love, Love What You Eat with Diabetes, and—now—the forthcoming Discover Mindful Eating for Kids.

Why is Mindful Eating so powerful? Three things about it are most compelling for me:

  • It helps bring awareness to why our clients are eating. As we all know, it’s difficult to figure out sometimes!
  • It encourages curiosity, by helping clients explore what they are really hungry for (hint: often they will find it’s NOT food!), and discover, through this exploration, what food truly feels nourishing to them.
  • Finally, the non-judgment that is a hallmark of mindfulness can help free your clients from the endless guilt they feel over the food and eating choices they make. The journey is about learning and information, not judgment!

Sound interesting to you? You’re not alone. Mindful Eating is one of the most powerful “new” (but really quite ancient) tools around. See what it can do for your practice and your clients: Megrette’s easy-to-use intro webinar series to mindful eating will give you all the information you need to get started (and 8 CPEU/CEUs to boot)! And this week it’s 50% off! You can learn more/purchase here.

Here’s what others are saying about Megrette’s Mindful Eating webinar series:

“I feel that this webinar series has provided tools and resources to help my patients as well as myself pause and notice the feelings we encounter on a daily basis. I truly felt connected to Ms. Fletcher and the principles of Mindful Eating. This series has given me a new, refreshing way to teach the most challenging patients. Even in the most extremely difficult patients, I think it is worth mentioning mindful eating and how it can help us make better choices, and feel OK if we didn’t.” Elizabeth Marques, RD, Tampa, FL

And while you’re at it, sign up for our mailing list and get notified of other FREE CE mindful eating events we offer!